Ecommerce Advertising Vs Site Optimization
One of the greatest propaganda ad campaigns on the Web is that ‘advertising is dead, long live optimization. ‘ Thousands of ecommerce company owner and Internet Marketers are chanting the mantra like countless football fans shouting for their favorite group after a triumph. It will take lots of months, perhaps years, for the excitement to subside, the excitement to fade, and people to begin rethinking the knowledge of following a trend without analyzing the credibility of the claims.
It is easy to think the buzz. One by one the Giants are falling. Many of the business falling are Advertisement reliant business which are not getting enough profits from ads to stay in business. In the beginning glance, you would think this indicates that advertising is failing. However, before making a snap decision, take a look at the business that are surviving, www.suite101.com, www.lifetips.com, www.about.com. There are likewise the advertisement reliant ‘social networking’ groups like www.myspace.com, www.squidoo.com, www.youtube.com etc
. The deathmarch has been examined from all angles, by everyone from paper editorials to news anchors to SEO pundits and Marketing gurus. Nobody has the answers. Nobody has any options – or do they? Undoubtedly the websites listed above have figured something out. In some elements, it is absolutely nothing more than the ‘square peg in a round hole’ syndrome.
First is the conclusion that no one focuses on advertisements. This is true only for individuals with no experience in the advertising world. Publications are 75 % advertising. Tv is also one-third advertising. Radio is predominantly advertising, in spite of the reality that credit report after report states that it is not a cost efficient method of advertising.
Second nobody, not even the huge internet search engine, can pinpoint how people act on line. Every year to sixteen months the guidelines alter as everyone scrambles to comprehend the customer groups. The issue with the web is that the experts attended university and discovered their marketing methods before the Web removed, which in itself, is a misstatement due to the fact that not even one quarter of the modern-day world owns a computer.
This is not uncommon:
Not more than 10 per-cent of the population will take up tv completely. Raymond Postgate, 1935
The issue did not begin today, but a decade back. Advertising worked via commercials in tv and images in publications that those gadgets would deal with the web. Now, ten years later, the industry has been compelled to stop and let the customers tell them exactly what they want. And, exactly what they want is interactivity.
Search engine optimization paved the way to social networking, to niche marketing, and now? Those sites who are surviving understand the response. They are stabilizing SEO and marketing, not in combination, but in a symbiotic relationship.
Optimization for the web indicates constructing good material and incoming links. Optimization for marketing implies building a page with only one function in mind – to lead individuals to the ad. This is seen in all rewarding websites like the giant www.about.com and independent sites like www.getfreecontent.com.
These sites do not ad marketing to their sidebars and banner exchanges. Instead, the advertisements ‘are’ the material. The articles have actually embedded links that cause more pages which, have no other function than to pre-sell the consumer.
The 2nd element discovered in these websites is that they all address issues for the reader. These websites are either social, online education, or entertaining. All the focus is on the visitor, not the product, not the sale, not the web community. And if there is a ‘secret to success’ it depends on the easy reality that the Web is the first marketing medium that focuses on the customer and not the conglomerates.